Cathay Creators
As a continuation of their #lifewelltravelled social media campaign, I was part of the inaugural 'Cathay Creators' team that consisted of 5 locally based Instagrammers. For a duration of 6 months, we'd travel together to promote Los Angeles, Tokyo and Copenhagen; 3 routes Cathay Pacific offers including the inflight experience and destination activities to encourage the audience to embark on their own adventure. During our 'off months', we also promoted Hong Kong- the city we all call Home.
